Documentation

GrowthLab Documentation

GrowthLab documentation: getting started, AI features, experiment design, tracking and analysis, collaboration, and settings.

Getting Started

AI Features

Experiment Design

Tracking & Analysis

Collaboration

Settings & Integrations

Growth Experiment Tracker: AI Hypothesis Design, ICE Scoring & Learning Capture

Free experiment management tool for growth teams. Generate hypotheses with AI, prioritize with ICE scores, track results on a Kanban board, and build a searchable learnings library.

Your AI Thinking Partner for Growth Experiments

Experiment management for growth teams. AI generates the hypotheses anchored to your business, ICE plus ROTI prioritizes them, and every learning compounds into the next batch. Built for the growth lead, PM, or founder running the program, not the engineer implementing the tests.

GrowthLab: experiment management for growth teams

Key Features

AI-Guided Experiment Ideation - Generate experiment ideas based on your target metric, funnel stage, and business model
Precision Experiment Design - AI assists with goals, hypotheses, metrics, and success criteria with real-time feedback on clarity and testability
ICE + ROTI Prioritization - Impact, Confidence, Ease, and Return-on-Time-Invested scoring to prioritize your experiment backlog
Hypothesis Refinement - Get AI suggestions to strengthen your hypotheses and make them more testable
Learning Synthesis - Capture and synthesize insights from every experiment to build institutional knowledge
Visual Kanban Board - Track experiments through Backlog, In Progress, and Done stages
Team Collaboration - Work together on experiments with shared visibility and roles
Export & Reports - Generate weekly reports and export data for stakeholders

Growth Experiment Guides

SaaS Growth Experiments Guide - Proven experiment frameworks for SaaS companies
Ecommerce Growth Experiments - Conversion optimization experiments for online stores
Experiment Prioritization Framework - How to use ICE scoring to prioritize your backlog
Growth Loops Guide - Build compounding growth loops through experimentation
Mobile App Growth Experiments - Retention and engagement experiments for mobile
Fintech Growth Experiments - Compliant experimentation for financial products
Subscription Growth Experiments - Reduce churn and increase LTV
B2B vs B2C Experiments - Key differences in experimentation approach
Marketplace Experiments - Two-sided marketplace growth strategies
Experiment Automation Guide - Scale your experimentation program
Education Growth Experiments - EdTech growth strategies

Compare GrowthLab

Explore GrowthLab

Features - See all platform capabilities
Pricing - Free and Pro plans available
Documentation - Learn how to use the platform
Blog - Growth experimentation insights and tips
Experiment Templates - Pre-built templates to get started fast
Free Experiment Generator - Generate experiment ideas with AI
FAQ - Frequently asked questions
Case Studies - Real growth experiment results

For Your Role

For Growth Leads - Scale your experimentation program
For Founders - Validate ideas faster with less risk
For Product Marketers - Data-driven marketing experiments

Company

Get Started