Documentation · Settings & Integrations
Company Settings
Configure your business context to get sharper AI experiment generation, hypothesis refinement, and ICE calibration.
Why Context Matters
| AI Feature | Without Context | With Context |
|---|---|---|
| Experiment Ideas | Generic tactics | Industry-specific, tailored to your funnel |
| ICE Calibration | Standard scoring | Adjusted for your resources and history |
| Hypothesis Refinement | Basic improvements | Refined for your audience and market |
| Metric Validation | Generic warnings | Industry-appropriate metric suggestions |
| Execution Plans | Template-based steps | Customized to your tools and resources |
Settings to Configure
Business Information
- Brand Name, Business Type, Value Proposition
- Brand Voice and Brand Style - Used by Execution Wizard for generating on-brand copy
- Industry Sub-Vertical - Enables more targeted experiment suggestions
Target Audience
- Demographics (company size, industry, geography)
- Psychographics (goals, frustrations, values)
- ICP (narrative description of best customers)
Growth Context
- Primary Goal, Target Metrics, Constraints
- Competitors - Used for competitive gap analysis in Evidence-First mode
- Geographical Focus - Regional targeting for experiments
Regulatory Context
Industry-specific compliance settings that ensure AI suggestions respect regulatory constraints (e.g., fintech, healthcare).
How to Update
- Navigate to Settings → Company Information
- Fill in relevant sections
- Click "Save Changes"
Settings apply immediately to all AI features.
💡 Tip: The more complete your Company Settings, the better every AI feature performs. Even partial information significantly improves suggestion quality.
