Evidence Panel & Market Grounding
Ground your experiments in real market evidence - customer reviews, competitor analysis, and past learnings - for higher-confidence hypotheses.
What is the Evidence Panel?
The Evidence Panel is a section in the experiment detail view that displays the evidence backing a hypothesis. It appears when experiments are generated using the Evidence-First ideation style or when evidence sources are manually linked. On the board, a grounded experiment shows a quick "Grounded in your market" or "Cites N of your learnings" marker on the card itself.
Evidence Sources
The panel supports three types of evidence:
1. Customer Reviews
Direct quotes and insights from customer feedback, support tickets, or user research. Each source shows:
- The verbatim quote or insight
- Source attribution (e.g., "G2 Review", "Support Ticket #1234")
- Relevance to the experiment
2. Competitor Gaps
Opportunities identified from competitor analysis. Shows:
- What competitors are doing (or not doing)
- The gap or opportunity identified
- How your experiment addresses it
3. Past Learnings
Insights from your team's previous experiments. Each related learning displays:
- Outcome badge - Success ✅, Failed ❌, or Inconclusive ⚠️
- Learning summary - What was discovered
- Implication - How it applies to the current experiment
Market Grounding Score
Experiments using Evidence-First mode receive a Market Grounding Score (0–10) displayed as a badge:
| Score | Color | Meaning |
|---|---|---|
| 7–10 | 🟢 Green | Strongly grounded in evidence |
| 4–6 | 🟡 Amber | Moderately grounded |
| 0–3 | 🔴 Red | Weakly grounded, more evidence needed |
💡 Tip: Experiments with a Market Grounding Score of 7+ have historically higher success rates because they're based on validated market signals rather than assumptions.
How to Get Evidence-Grounded Experiments
- Click "Generate next batch" on the Experiment Board
- Give the batch a goal, then choose the Evidence-First Style
- The AI requires at least two evidence sources per experiment
- Open a generated experiment and review its Evidence Panel
- Check the Market Grounding Score for confidence assessment
When Evidence Sources Are Empty
If the Evidence Panel shows no sources but has a Market Grounding Score, it means the experiment was generated with market analysis but specific source quotes weren't captured. You can enrich evidence by:
- Linking customer feedback manually
- Connecting past experiment learnings
- Re-generating with Evidence-First mode for richer citations
