Growth Lab - AI-Powered Growth Experimentation Platform
Overview
Growth Lab is an AI-powered growth experimentation platform that helps product and growth teams escape spreadsheet chaos. Generate experiment ideas with AI, structure hypotheses that actually test something, and build a learnings library that compounds into competitive advantage.
The Problem We Solve
Growth teams spend too much time managing experiments and not enough time learning from them. Hypotheses are vague, metrics are unclear, and learnings get lost in Slack threads. The teams best positioned to learn fast are learning the slowest—because their experimentation process is holding them back.
Key Features
- AI Experiment Generator: Generate dozens of experiment ideas tailored to your business model, industry, and growth stage in seconds
- ICE Scoring & Prioritization: Smart prioritization with AI-suggested Impact, Confidence, and Ease scores to focus on high-leverage experiments
- Learnings Library: Capture, synthesize, and search your experiment learnings. Build institutional knowledge that compounds over time
- Structured Hypothesis Design: AI assists with goals, hypotheses, metrics, and success criteria with real-time clarity feedback
- Visual Kanban Board: Track experiments from ideation through execution to completion
- Team Collaboration: Workspaces, roles, and shared visibility across product, marketing, and leadership
- Shareable Reports: Generate reports and playbooks for stakeholders
Pricing
- Free: $0 forever - Up to 5 experiments, basic AI ideation, experiment tracking
- Early Bird: $49/month (67% off regular price) - Unlimited experiments, advanced AI, team collaboration, reports
- Pro: $147/month - Full-featured for scaling teams
14-day free trial available. No credit card required to start.
Who Uses Growth Lab
- Growth Teams: Run more experiments, learn faster, and build a compounding advantage with structured experimentation
- Product Managers: Validate assumptions quickly with hypothesis-driven experiments tied to product metrics
- Startup Founders: Move faster with AI-generated experiment ideas and clear prioritization frameworks
- Marketing Leaders: Test channels, messaging, and campaigns systematically instead of guessing
Core Values
- Clarity Over Complexity: The best experiments are simple, focused, and testable
- Learning Compounds: Every experiment—win or lose—is an opportunity to learn
- Built for Teams: Growth is a team sport. Collaboration, transparency, and shared understanding
- AI-Augmented, Human-Led: AI is your thinking partner, not a replacement
Industries Served
Growth Lab serves teams across SaaS, e-commerce, fintech, marketplaces, mobile apps, and education technology.
Company Information
Company: Growth Lab B.V.
Location: Strevelsweg 700-303, 3083 AT Rotterdam, Netherlands
Website: https://growth-experiments.com
Contact: hello@growth-experiments.com
Important Links
- Features - Platform capabilities
- Pricing - Plans and pricing
- About - Our mission and values
- Documentation - Getting started guides
- Experiment Templates - Ready-to-use templates
- SaaS Experiments Guide
- Growth Loops Guide
- Blog - Growth experimentation insights
- Contact
- Sign Up Free