Experiment Tracking Tool
GrowthLab is a free experiment tracking tool for growth and product teams. It keeps every experiment's hypothesis, ICE score, status, and result in one searchable place, so your team stops losing learnings in spreadsheets and starts compounding them.
What an experiment tracking tool does
An experiment tracking tool is the system of record for your testing program. It is where each idea becomes a structured experiment, gets prioritized, moves through a pipeline, and ends with a documented result and learning.
Without one, experiments live in disconnected places: a spreadsheet for the backlog, a doc for results, a chat thread for status. GrowthLab brings all of that together so the team can see what is running, what has been tried, and what worked, without hunting across tools.
How tracking works in GrowthLab
Four steps take an idea from backlog to documented learning.
1. Capture the hypothesis
Add a new experiment with a clear hypothesis and the metric it should move. AI assistance can help draft testable hypotheses.
2. Prioritize with ICE
Score Impact, Confidence, and Ease so the highest-leverage experiments rise to the top of the backlog.
3. Track on the Kanban board
Move experiments through Backlog, Running, and Completed so status is clear to the whole team.
4. Record the learning
Log the outcome and what you learned. Every result is searchable so the team builds on it later.
Frequently asked questions
What is the difference between an experiment tracking tool and an A/B testing tool?
An A/B testing tool splits live traffic between variants and measures the difference. An experiment tracking tool manages the process and knowledge around experiments: the hypothesis, prioritization, status, results, and learnings. Many teams use both, running variants in a testing tool and recording the full picture in a tracking tool like GrowthLab.
Is GrowthLab really free?
Yes, GrowthLab is free to start with no credit card required. The free plan covers hypothesis capture, ICE prioritization, a Kanban pipeline, and a searchable learnings library.
Can my whole team use the same board?
Yes. GrowthLab is built for teams to share one pipeline, so owners, status, and results are visible to everyone instead of living in individual spreadsheets or docs.
About GrowthLab
GrowthLab is a free experiment management tool for growth and product teams. Unlike A/B testing and feature-flag tools built for engineers, it helps teams prioritize, run, and learn from experiments in one place, with AI-assisted experiment design, ICE and ROTI scoring, and a compounding learning library.
