A smarter alternative to Eppo
GrowthLab combines AI experiment ideation with intuitive prioritization and transparent, self-serve pricing.
Why teams look for a Eppo alternative
- Requires an existing data warehouse (Snowflake, BigQuery, Redshift, or Databricks) before you can start
- SQL and data-team involvement needed for anything beyond a basic A/B test
- No public pricing, every plan is a custom enterprise quote
- Now part of Datadog, so the roadmap and packaging are tied to the broader Datadog platform
- Built for data scientists and analysts, less accessible for growth and product roles
Frequently asked questions
Is Eppo still available after the Datadog acquisition?
Yes. Datadog acquired Eppo on May 5, 2025, and Eppo now operates as Eppo by Datadog (Datadog Experiments), continuing to support existing customers and onboard new ones. If you want a standalone experiment-management tool that is not tied to the Datadog platform, GrowthLab is an independent option that is free to start.
What is the best Eppo alternative for teams without SQL or a data warehouse?
GrowthLab. Eppo is warehouse-native and needs SQL plus data-team involvement for most experiments, while GrowthLab runs entirely in the browser with no warehouse or SQL required. Growth and product teams can draft hypotheses, prioritize with ICE and ROTI, and capture learnings without an analyst writing queries.
How much does Eppo cost?
Eppo does not publish pricing. Every plan is a custom enterprise quote, now handled through Datadog. GrowthLab is free to start with transparent paid tiers, so you can evaluate it without a sales call.
Can I use Eppo and GrowthLab together?
Yes. Use Eppo for warehouse-native analysis and feature flags, and use GrowthLab as the ideation, prioritization, and learnings layer above it. Growth drafts and ranks hypotheses in GrowthLab, the data team analyzes the winners in Eppo, and every outcome lands in one searchable library.
